U-factor (U-value)
The overall heat transfer coefficient that describes how well a building element conducts heat. It measures the rate of heat transfer through a building element over a given area under standardised conditions. A lower U-factor is better at reducing heat transfer. U is the inverse of R (U=1/R) and is used in the U.S. to express the heat flow through entire assemblies (such as windows and doors). On the other hand, R-value is widely used to describe the thermal resistance of insulation products, layers, and most other parts of the building enclosure (walls, floors, roofs).